{"id":167,"date":"2022-06-27T15:27:05","date_gmt":"2022-06-27T15:27:05","guid":{"rendered":"https:\/\/stsohan.com\/?p=167"},"modified":"2023-01-26T10:23:37","modified_gmt":"2023-01-26T10:23:37","slug":"hard-skills-vs-soft-skills","status":"publish","type":"post","link":"https:\/\/stsohan.com\/index.php\/2022\/06\/27\/hard-skills-vs-soft-skills\/","title":{"rendered":"Difference between Brand vs Branding"},"content":{"rendered":"\n<p>A brand is the overall perception or image that a customer has of a product, service, or company, while branding is the process of creating and shaping that perception.<\/p>\n\n\n\n<p>A brand includes things like the name, logo, and other visual elements that are used to identify a product or company, as well as the values, personality, and reputation associated with it. It is the promise made to the customer.<\/p>\n\n\n\n<p>Branding, on the other hand, is the active effort to create and maintain a specific image or identity for a product, service, or company. This can involve things like developing a brand strategy, creating a brand identity (e.g. logo, color scheme), and communicating the brand through advertising and other marketing efforts. It&#8217;s the process of building the promise.<\/p>\n\n\n\n<p>In short, Brand is the identity of a company, product or service, that is the sum total of customers&#8217; perceptions, feelings, beliefs, and expectations, while branding is the ongoing process of shaping and communicating that identity, which involves creating and maintaining a consistent image and message that helps to differentiate a product or company from its competitors.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A brand is the overall perception or image that a customer has of a product, service, or company, while branding is the process of creating and shaping that perception. A brand includes things like the name, logo, and other visual elements that are used to identify a product or company, as well as the values, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":168,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"categories":[4],"tags":[],"class_list":["post-167","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding"],"_links":{"self":[{"href":"https:\/\/stsohan.com\/index.php\/wp-json\/wp\/v2\/posts\/167","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/stsohan.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/stsohan.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/stsohan.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/stsohan.com\/index.php\/wp-json\/wp\/v2\/comments?post=167"}],"version-history":[{"count":4,"href":"https:\/\/stsohan.com\/index.php\/wp-json\/wp\/v2\/posts\/167\/revisions"}],"predecessor-version":[{"id":205,"href":"https:\/\/stsohan.com\/index.php\/wp-json\/wp\/v2\/posts\/167\/revisions\/205"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/stsohan.com\/index.php\/wp-json\/wp\/v2\/media\/168"}],"wp:attachment":[{"href":"https:\/\/stsohan.com\/index.php\/wp-json\/wp\/v2\/media?parent=167"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/stsohan.com\/index.php\/wp-json\/wp\/v2\/categories?post=167"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/stsohan.com\/index.php\/wp-json\/wp\/v2\/tags?post=167"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}