Difference between Brand vs Branding

A brand is the overall perception or image that a customer has of a product, service, or company, while branding is the process of creating and shaping that perception.

A brand includes things like the name, logo, and other visual elements that are used to identify a product or company, as well as the values, personality, and reputation associated with it. It is the promise made to the customer.

Branding, on the other hand, is the active effort to create and maintain a specific image or identity for a product, service, or company. This can involve things like developing a brand strategy, creating a brand identity (e.g. logo, color scheme), and communicating the brand through advertising and other marketing efforts. It’s the process of building the promise.

In short, Brand is the identity of a company, product or service, that is the sum total of customers’ perceptions, feelings, beliefs, and expectations, while branding is the ongoing process of shaping and communicating that identity, which involves creating and maintaining a consistent image and message that helps to differentiate a product or company from its competitors.