What is brand persona?

A brand persona is a fictional representation of a brand that helps to define its personality, values, and tone of voice. It is used to guide all branding and marketing efforts, to help ensure that they are consistent and aligned with the overall image and message of the brand.

A brand persona can include things like the brand’s name, age, gender, occupation, values, and even physical characteristics. It’s a way to give a human-like personality to a brand, making it more relatable and easy to understand.

The brand persona should align with the target audience, and it should be well defined, unique and consistent throughout the company’s communication and marketing efforts. By creating a brand persona, it helps to define the voice, tone, and messaging that should be used in all marketing campaigns and materials, making it easier to connect with target customers on an emotional level.

In short, a brand persona is a fictional representation of a brand that helps to define its personality, values, and tone of voice, it’s a way to give a human-like personality to a brand to make it more relatable, easy to understand and connect with target customers on an emotional level.